What is CMS?A content management system (CMS) is a system used to manage the content of a Web site. A CMS gives you the access to manage your website without a need of any programming language. It lets you manage pages, media, menu items, website options, leads, forms etc. A CMS is being used from Startups to Enterprise level companies.
A CMS system may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user's specific characteristics using information provided by the user or gathered by the site (for example, a particular user's page sequence pattern).